Marketing Practice

Brand : Khadi Company : Khadi and Village Industries ( KVIC) Brand Analysis Count : # 563 Last day I visited a Khadi Outlet looking...

Peter England that came to India with the promise of an Honest Shirt, has undergone yet another change. This time, the brand has seen a si...

Brand : Parx Company : Raymond's Apparels Brand Analysis Count :  # 503 Parx - the premium readymade casual wear brand from Raymo...

India's premium textile brand- Blackberrys has been relaunched with a new positioning. The brand which earlier expressed itself as ...

Brand : OTTO Company : Pothys Group Brand Analysis Count : # 493 Otto is the readymade brand from Pothys Group. Pothys is one of the ...

Brand : Ruf N Tuf Company : Arvind Mills Brand Analysis Count : # 488 Ruf N Tuf  was an innovative brand which virtually revolutionized...

The premium suit brand J Hampstead from Siyaram has roped in Hrithik Roshan as the new brand ambassador. The new set of commercials are in t...

Brand : Koutons Company : Koutons Retail India Ltd Brand Analysis Count : # 483 Koutons is a brand story which has gone sour. This 100...

Brand : World Player Company : Skumars Brand Analysis Count : # 482 Another brand which has the potential to shake up the readymade mar...

Brand : Crocodile Company : SP Garments ( Crocodile International Pvt Ltd) Brand Analysis Count : 468 Crocodile is a brand from Singapore ba...

Brand : Van Heusen Company : Madura Garments ( Aditya Birla Nuvo) Ad Agency : JWT India Brand Analysis Count : #467 Van Heusen is one of the...

It has been almost four years since I updated about this brand. Peter England has always been my favorite brand and it remains so even after...

John Players has a new brand ambassador. The brand chose the current Bollywood hotshot Ranbir Kapoor as the new brand ambassador. Ranbir rep...

Brand : Allen Solly Company : Madura Garments Ad Agency : Ogilvy Brand Analysis Count : # 458 Allen Solly is a brand that changed the dressi...

Brand : Oxemberg Company : Siyaram Brand Analysis Count : 457 Whenever my wife purchases a shirt for me , 80% chances are that the brand wil...

Brand : Turtle Company : Turtle Ltd Agency : RK Swamy BBDO Brand Analysis Count : 431 Turtle is an interesting brand story. This is the sto...

Brand : Blackberrys Company : Mohan Clothing Agency : Arms Crestra Brand Analysis Count :427 This post is not about the ubiquitous Blackber...

Brand : Z3 Company : Zodiac Clothing Agency : Draft FCB Ulka Brand Analysis Count : 418 Z3 is a brand from the house of Zodiac. Z3 is a refr...

Brand : GenX Company : Lux Hosiery Industries Agency : Prachar Brand Analysis Count : 408 If you are a regular reader of Economic Times Bran...

Brand : Arrow Company : Arvind Brands Agency : Rediffussion Brand Analysis Count : 394 Arrow is one of the leading premium readymade brand i...