Marketing Practice

I stumbled upon a commercial for Santoor Baby soap in Facebook, thanks to the tip from Bhatnaturally . I was surprised to see this move fro...

Lux, India's most famous personal care brand has extended itself to deo. The campaigns are on air featuring the extensions. The deo ma...

Alpenliebe, the brand which redefined and rejuvenated the sugar candy market has come a long way since its launch in 1994. The brand recen...

HUL's first foray into the consumer durable market- Pureit is on an aggressive mode. The brand which was launched in 2004 has taken th...

In pursuit of the stated objective of making Horlicks a megabrand, GSK announced the launch of Horlicks Oats. According to ET, packaged, r...

Unilever's global brand Sure which was launched in 2010 has launched a new variant Sure Men's Deo in the Indian market. The brand ...

In a significant move, Parachute - the flagship coconut oil brand from Marico has extended itself to skincare. Recently Parachute launched...

GSK's megabrand Horlicks has launched a premium variant - Horlicks Gold in select cities. The new variant is priced around 30% premium o...

Fiama Di Wills , the premium brand from ITC has now turned attention towards the growing men's grooming market. The brand has relaunched...

Corporate Brand  : Dhathri Brand Analysis Count : #475 Kerala- the state where I belong , is famous as a consumption market with little...

Is three years too short for a rebranding exercise ?? Flipkart thinks that it is not. The brand which started off as a no-nonsense online bo...

Alpenliebe, the flagship candy brand from Perfetti VanMelle (PVM) recently launched Alpenliebe Eclairs.The brand which pioneered candy ( mor...

Sunfeast is on its way to become a megabrand. This challenger biscuit brand launched in 2003, within a span of 7 years, has presence in cate...

This had to happen. Horlicks officially has become a mega-brand. Mega-brands are those brands which have their presence across various produ...

A lot of activities are happening for Garnier brand in the Indian market. From a brand focused on shampoo, Garnier has moved into personal c...

India's youth accessory brand Fastrack has gone the celebrity way. The latest series of campaign for Fastrack bags is featuring the bran...

Brand : Candyman Company : ITC Ad Agency : Draft FCB Ulka Brand Analysis Count : 462 Candyman is ITC's ambitious foray into the Rs 2300 ...

Recently the good old Ambassador was in the news that the brand owners - Hindustan Motors is planning to relaunch /rejuvenate this heritage...

Perfetti van Melle ( PVM) has introduced another product line extension for its highly successful brand Mentos. The launch of Mentos into th...

Sugar Free Natura , the sugar substitute brand from Zydus has been slowly and consistently expanding the scope of the brand. In marketing th...