Marketing Practice

Brand: Lever Ayush Company: Hindustan Unilever Brand Analysis Count: #579 It took Patanjali to wake the giant from slumber. The Rs 3...

Last day when I got my ICICI credit card bill, an interesting notice was enclosed along with the bill. The notice stated that from June 12...

Finally common sense prevails over Honda Jazz. The brand is relaunched with a significant reduction in price marking the end of aggressive m...

Recently the good old Ambassador was in the news that the brand owners - Hindustan Motors is planning to relaunch /rejuvenate this heritage...

I was shocked to see an ad in todays newspaper announcing the launch of a noodles brand by Horlicks. I was wondering how can a company like...

This post is inspired by the article by Mr Prasad Sangemeshwaran in Brand Equity ( 09/09/09) titled "Goodbye Mr Loyalty". (Read i...

Brand : Suzuki GS 150 Company : Suzuki Motors Agency :RK Swamy Brand Analysis Count : 407 Suzuki Motors entered the two wheeler market in 19...

Fa has launched its range of deos for men branded Fa Xtreme. The brand has roped in the hollywood diva Bipasha Basu as the brand ambassador....

After a long period of silence, Eveready is back on the media space. The brand has launched a new campaign in 2009.The new campaign, known a...

Recently I saw an ad of Bajaj which showed that Bajaj XCD 125 is now in the DTSI Club . The DTSI which stands for Digital Twin Spark Ignitio...

In my earlier post on Medimix , I had commented that this brand has fallen into the trap of sales promotion. A recent sales promotion campai...

Its more than two years since I posted the critical analysis of India Post. I had criticized about the wastage of immense potential of a ser...

Brand : Ambassador Company : Hindustan Motors Agency : Mudra/ Equus Brand Analysis Count : 326 Ambassador can be called as the first Indian...

Brand : Vespa Company : LML Brand Analysis Count : 321 Vespa is an interesting brand firstly because it was a brand which was once bestselli...

Brand : Smyle Company : Maneesh Pharmaceuticals Brand Analysis Count : 314 Smyle is one of the popular brands in the OTC market in India. Th...

Brand : CBZ Xtreme Company : Hero Honda Agency : JWT Brand Count : 250 CBZ is India's first sports bike . The brand came into existence ...

Brand : Kelvinator Company : Electrolux Brand Count : 246 Kelvinator which ruled Indian refrigerator industry is no more. The brand did not ...

Parryware has now embarked upon a new campaign focusing on its range of bathroom fittings and accessories. Feeling the heat from the competi...

This year Yamaha launched yet another bike branded Alba 106. Surprisingly this bike is a 100 cc bike which is an absolute contra strategy be...

What I have feared has happened. The brand mandarins at Pepsico or at JWT seems to be bored with the highly successful tagline " No one...