Marketing Practice

Branded Tea market :Rs 9500 crore growing at 5% Branded Green Tea market :Rs 150 crore growing at 21 % Retail Market size : $500 bn ~Rs 30...

According to Neilsen India, FMCG industry experienced slowdown in the last three quarters of 2013. Non-food categories experienced conside...

Indian personal care segment :Rs 59600 crore (Euro monitor ) Anti -Blemish segment :Rs 340 crore Number of TV channels~ 800 ( Neilsen) Nu...

Emami Fair & handsome -57% marketshare Vaseline + FAL  -30 % Garnier - 12% (less than) Fair & Handsome - Rs 200 crore brand Sour...

Total body Spray market : Rs 1800 crore Deo for women :30 % Women's spray growing at 13.9% Men's category growing at less than ...

Ayurveda/Unani/Sidha/Homeo/treatment market : Rs 9000 crore   Growth :20% Ayurveda:Rs 5000 Crore Salon Products-hair and skin :Rs 2000 cro...

According to ET, Male cosmetics market in India is worth Rs 3800 crore growing at 21% and expected to reach Rs 5270 crore in three years ( ...

Business Standard dtd 17/05/2013 puts the Indian fitness-wear market at a whopping Rs 4000 crore growing at the rate of 25% per annum. The ...

Today's ( 26/05/10) Economic Times carries interesting market share figurers of FMCG players across various categories in the Indian mar...

Economic Times (25/05/09) has a very interesting and enlightening article on Indian youth. Written by Mr Rajesh Shukla, the article throws l...

This is the demographics of Indian youth as per the census 2001. According to news reports, the Youth Population to the total population is ...

The latest Indian Readership Survey Round 2 results are out. The top newspapers of India interms of their Average Issue Readership ( AIR) a...

Here is some of the interesting market statistics sourced from some leading business dailies and magazines . Market size of Indian Egg Mark...

Economic Times' Brand Equity has published the list of India's Most Trusted Brands Survey findings today. The top ten brands are No...

In 2006, Brand Finance -a global brand consulting firm had ranked India's most valuable brands. The list and the trademark value is give...

Size of Indian Retail Market Across Segments Source : Business India July 2007 , Merrill Lynch Indian Retail Report 2007

Refrigerator Market Market Size : 3.75 mn (Units) . Rs 3781.92 Crore (Value ) Growth : 7.1% ( Units) 10.70% ( Value ) Direct Cool Market Siz...

State Bank Of India : With You - All the way India Infoline : It's all about money , honey Housing Development and Infrastructure Ltd (H...

Source : Current economic statistics and review of the week 2006 EPW

Topical Steroid Market Size (Skin care) : Rs 100 crore Source : ET 9/6/07 Digital Camera Market Size : 7 lakh Units per annum source : ET ...