Marketing Practice

 In a very interesting move, HUL's toilet and surface cleaner brand Domex has launched a direct attack on the market leader Reckitt &...

While all brands are trying to use germ-killing or protection feature in their product in one way or the other, Surf Excel has a different t...

Brand: Ariel Company: P&G Brand Analysis Count: #603  The Indian detergent market worth over Rs 29000 crore is a fiercely competitive ma...

 P&G's detergent brand has now a brand ambassador- Ayushmann Khurrana. The brand which is pitching for the leadership position in th...

Brand: Nature Protect Company: Hindustan Unilever Brand Analysis Count: #601 After a long time, the market is witnessing a brand launch from...

 In the run-up to the winter season, Pond's has brought back its famous jingle ' Googly Woogly Wooksh" in an emotional pitch fe...

It was to happen and it happened (again). Fair & Lovely extended itself to the soap category. The creator and the market leader of fairn...

Hamam which has a rich legacy dating back to 1931 is charting a new course in its marketing communication strategy. This 300 crore brand f...

Brand: Lever Ayush Company: Hindustan Unilever Brand Analysis Count: #579 It took Patanjali to wake the giant from slumber. The Rs 3...

So finally a response from HUL to competition. After being relegated to No.3 in the deo market by Fogg and Wildstone, Axe finally launched...

Brand : TRESemme Company : Hindustan Unilever Brand Analysis Count : # 539 TRESemme launched in 2012 was an attempt from Hindustan Un...

Indian toothpaste market is worth Rs 6000 crores ( Source Business Line) and growing at 20%. Colgate has been the undisputed market leader...

Axe deo is facing the fiercest competition  in its life in India with local and MNC deo brands breathing down its neck. According to certa...

SRK is once again featuring in the ad of Lux. It was in 2005 that SRK stunned brand watchers in an ad for Lux. At that time Lux was celebr...

Axe deo , the market leader in the Rs 1000 crore Indian deo market has extended itself to soaps. In the typical Unilever style of experime...

HUL's first foray into the consumer durable market- Pureit is on an aggressive mode. The brand which was launched in 2004 has taken th...

Unilever's global brand Sure which was launched in 2010 has launched a new variant Sure Men's Deo in the Indian market. The brand ...

Brand : Xpert Company : Rohit Sufactants  Private Ltd Brand Analysis Count : # 494 Xpert is a dishwash bar brand from Rohit Surfactan...

The fabric conditioner brand from HUL- Comfort has roped in the former Bollywood Diva Madhuri Dixit as the brand ambassador. The former Boll...

Brand : Cif Company : HUL Brand Analysis Count : 463 Cif is India's first cream based surface cleaner. The brand which was launched in ...