Marketing Practice

A brand which once made a mark in the Indian luxury men's wear ( worsted suit category) is now in deep trouble. Owing to a large amoun...

Finally  Estilo is dead. From a sub-brand ( Zen Estilo) to an independent brand and finally to a dead brand, Estilo never had a good run i...

Corporate Brand : Fiat Brand Analysis Count : 525 World's 7th largest automotive company, a company that markets iconic brands li...

According to news-reports  Honda has decided to put curtains to their premium hatchback Honda Jazz. Honda Jazz launched in 2009 was the mo...

Tata Tion- the non-carbonated beverage drink from Tata Beverages has bite the dust. The brand which was derived from tea extracts and the ...

Brand : Stallio Company : Mahindra 2 wheelers Brand Analysis Count :  #513 Question : What else do you want for a  perfect product ...

In a rather sad news for brand lovers, Reliance Industries has decided to sell off their textile business including their iconic brand &qu...

Tata Indicom is dead. The CDMA brand from Tata Teleservices is going to be integrated ( migrated / replaced/exorcised) to Tata Docomo. Acc...

Sparsh which was expected to give a tough competition to Johnson & Johnson is history. Infact the brand was dead within a year of its ...

Brand : Ruf N Tuf Company : Arvind Mills Brand Analysis Count : # 488 Ruf N Tuf  was an innovative brand which virtually revolutionized...

Brand : Koutons Company : Koutons Retail India Ltd Brand Analysis Count : # 483 Koutons is a brand story which has gone sour. This 100...

According to newspaper reports, the Barclay's Corporate which runs the credit card business has decided to put Barclaycard on the block....

One of the best selling  car brands from Ford is being laid to rest this year. Ford has officially confirmed that the brand will be disconti...

Brand : Fryums Company : TTK Brand Analysis Count : 466 Fryums is a very interesting brand. Infact how many of us know that it is a brand ? ...

Recently the good old Ambassador was in the news that the brand owners - Hindustan Motors is planning to relaunch /rejuvenate this heritage...

Brand : Mahindra Voyager Company : Mahindra & Mahindra Brand Analysis Count : #459 Voyager was an ambitious brand, aiming to create a ne...

According to Economic Times , Bajaj has stopped the production of XCD 125 and XCD 135. The brand which was touted to give Hero Honda Splendo...

Another brand is going to be laid to rest. According to news reports, Hyundai has decided to phase out Getz with in two months. The brand is...

Another brand is dead. World Space satellite radio service is set to shut shop in India on the New Year eve. The brand which brought in the ...

Bajaj recently announced its exit from the scooter market. This announcement also marked the death of the last scooter brand from Bajaj -- B...