Marketing Practice

Corporate Brand : McCain Company : McCain Foods India Ltd Brand Analysis Count : # 495 McCain is one of the World's largest froze...

One of the best campaigns I have seen so far is the Vodafone's ZooZoo campaign. Never in the history of Indian advertising we witnessed ...

Frankly I was shocked to see today's ( 30/04/09) Hindu Business Line. The front cover page was just a blank white sheet with the Busines...

Human Resources Development ( HR) was a glamorous function. A much sought after specialization in business schools (especially by girls) HR ...

Everyone is feeling the pinch of the economic slowdown. Recession and Cost Cutting is the most used terms across offices. Consumer confidenc...

Today, I got an email from an Indian e-retailer announcing a 50% value-back offer on purchase of any product from their website in the month...

Read my article on consumer centric innovations in Adclub bombay Website : Creating consumer centric innovations

Read my article on building brand communities in the Ad Club Bombay website : Building brand tribes

If you have seen any advertisement of Insurance products, you may not have missed this disclaimer " Insurance is a subject matter of so...

Yesterday my wife told me about an internal mail she received at her office. It said that Kurkure contains plastic which makes it more crisp...

In my earlier post , I had pointed out some strategies for marketers to counter the recession. I think that Indian firms have realized that ...

Every brand has a story and the success of the brand depends on how well they tell the story to the consumers. After a near -death experienc...

This October 2008, in a move that surprised India Inc , Jet Airways and Kingfisher Airlines announced an alliance for sharing their resource...

Last weekend I took my family to a pilgrimage to the famous temple of Guruvayur . I booked the rooms at a decent hotel and was glad that w...

I just had a enlightening conversation with a Vodafone Customer " care " center. The unsolicited call came and poor me attended. I...

There is a book titled " Fish Rots from the Head ", written by Bob Garratt, talks about the role of Board of Directors and the ...

I was at my doctor's clinic when I noticed a quotation by John Ruskin . I was amused because it was different from the usual quotes disp...

During the monthly shopping for groceries, I noticed that my wife has included Vim bar instead of the Vim dishwash liquid. It was around on...

I just put down my telephone after some heated exchange with my traveling agent. The reason as always about refunds. I canceled my air ticke...