Marketing Practice

 Corporate Brand: Atomberg Brand Analysis Count: # 616 Atomberg is a relatively new brand in the highly competitive consumer durable market ...

 Brand: Aquaguard Company: Eureka Forbes Brand Analysis Count: 613 Launched in 1984, Aquaguard was one of the pioneers in the water purifier...

 Ceat tyres is one of the most visible brands during IPL 2020. As the main sponsor and through a very clutter-breaking campaign featuring Aa...

 Kent or rather Kent RO System is known for its RO based water purifiers but not anymore. From 2016 onwards, the brand has been on its way t...

In a significant move, Orient Electricals has rebranded itself to Orient Electric. In the new avatar, the brand aims to be a significant pl...

Fastrack ,the most successful youth brand of India has started getting provocative. In a strategy emulating the likes of United Colors of ...

Titan Raga has got a new face in Katrina Kaif. In continuation with its celebrity endorsement centered brand strategy, Titan signed the rei...

HUL's first foray into the consumer durable market- Pureit is on an aggressive mode. The brand which was launched in 2004 has taken th...

Havells brand which made everyone look up with its clutter-breaking  " Shock Laga " ad has diversified into small appliances. Ind...

Brand : Vodafone Blue Company :Vodafone Brand Analysis Count : 502 Vodafone Blue is a Facebook dedicated mobile phone from Vodafone....

It has been 5 years since I updated about this brand. Last time I wrote about this brand, Daikin was having a fair share of  voice with lot ...

The famous Preethi brand of small appliances is going to get a new high profile owner. The Dutch consumer durable giant Philips has agreed ...

Brand : Xylys Company : Titan Industries Ltd Agency : Rediffusion Brand Analysis Count : # 460 Xylys can be termed as India's own premi...

Brand : Wipro Smartlite Company : Wipro Ad Agency : Orchard Advertising Brand Analysis Count # 448 Wipro Smartlite is an interesting brand. ...

Corporate Brand : Micromax Ad Agency : Lowe Lintas Brand Analysis Count #447 Micromax is a challenger brand in the highly competitive mobile...

Sony Vaio is currently running a campaign featuring Kareena Kapoor as the brand ambassador for its Vaio range of ultra-portable laptops. The...

Onida has launched its new campaign after putting the devil to rest. The campaign is aimed at repositioning and rejuvenating the brand. The ...

Brand : IFB Company : IFB Industries Agency : Saatchi & Saatchi Brand Analysis Count : 417 IFB is a major brand in the premium home appl...

According to a report in Economic Times , Onida has decided to send its iconic mascot- The Devil to Hell. According to the report, the brand...

Marketing Practice reader Ms Simran asks an interesting question about Kelvinator. She wanted to know about the prospects of rejuvenation of...