Marketing Practice

 Cadbury 5Star seems to have hit a jackpot theme - Eat 5 Star, Do Nothing. The brand has launched a new campaign extending the theme in a ne...

 Cadbury's new brand of chocolate-covered wafer finger product- Crispello has launched a new campaign. What is interesting about the cam...

Brand: Kopiko Company: Mayora  Brand Analysis Count: 595 Kopiko is a simple brand. It is India's popular pocket coffee candy brand. I wa...

For now, Ramesh and Suresh are retired from 5 Star advertisements. The duo which gave a different narrative to the brand has kind of becomi...

Brand :Cadbury Fuse Company : Mondolez International Brand Analysis Count : # 570 Mars and Snickers now have competition. Mondolez Int...

Brand : LuvIt Company : Global Consumer Products Brand Analysis Count : # 558 LuvIt is new brand from Global Consumer Products - a ...

Cadbury Perk is a confused brand. Perk came into limelight with an epic fight between KitKat and Perk. Then both these brands went to two ...

Perfetti, who is the market leader in candy category of the Indian confectionery market ,successfully created a new category of jelly conf...

Brand : Jolly Rancher Company : Hersheys Brand Analysis Count : 554 Hershey has launched its iconic confectionery brand Jolly Rancher...

Brand : Schmitten Company : Rajhans Group Brand Analysis Count : # 550 The Rs 4500 chocolate market has a new player- Schmitten. Sc...

Brand : Cholairs Company : Cadbury India  Brand Analysis : # 534 In an interesting move, Cadbury's has rebranded its eclair br...

Brand : Alpino Company : Nestle Brand Analysis : # 530 Nestle Alpino is the company's latest offering in the Rs 5562 crore Indi...

Gems Surprise launched in 2010 is a poor cousin of Kinder Joy. The variant launched to fight the Kinder Joy  became a poor second cousin be...

In a surprising move, Gems decided to re-position itself. The brand so far had appealed to kids suddenly decided to change the target mark...

Brand : Choc On Company : SK Industries Brand Analysis Count : # 511 SK Industries which is a player in the food processing and be...

Alpenliebe, the brand which redefined and rejuvenated the sugar candy market has come a long way since its launch in 1994. The brand recen...

2011 was an eventful year for Cadbury's Eclairs. The year saw the brand trying to move up the value chain by launching a new variant Ca...

5 Star has a special place in the Rs 2000 crore Indian chocolate market. The unique caramel filled chocolate has been a favorite among kid...

Mentos recently launched a new variant Mentos Watermelon flavor. The brand is currently running a campaign for the new variant. Mentos has b...

Brand : Bar One Company : Nestle India Brand Analysis Count : # 484 Bar One is a brand which was languishing in the product portfolio o...