Marketing Practice

 In an interesting move, Nestle has extended its chocolate wafer brand Munch into breakfast cereals. The Nestle Munch breakfast cereals were...

Brand: Breathe Easy Safe24 Company: Berger Paints Brand Analysis Count: 602  The huge demand for any product that protects us from the COVID...

SugarFree, the market leader in the Rs 350 crore Indian artificial sweetener market has recently launched a brand extension much to the deli...

 Kent or rather Kent RO System is known for its RO based water purifiers but not anymore. From 2016 onwards, the brand has been on its way t...

As for any successful brands, it has to happen to Fogg also- Brand Extension. Fogg has extended itself into talcum powder category. It is a ...

It was to happen and it happened (again). Fair & Lovely extended itself to the soap category. The creator and the market leader of fairn...

Article Review : What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation Journal of...

One of the most successful homegrown youth brand Fastrack announced its entry into Rs 400 crore organized helmet market recently. Fastrack...

Economic Times reports that Reckitt Benckiser has decided to extend the popular Dettol brand to Dishwash category. This will be one of the...

I stumbled upon a commercial for Santoor Baby soap in Facebook, thanks to the tip from Bhatnaturally . I was surprised to see this move fro...

Axe deo , the market leader in the Rs 1000 crore Indian deo market has extended itself to soaps. In the typical Unilever style of experime...

Lux, India's most famous personal care brand has extended itself to deo. The campaigns are on air featuring the extensions. The deo ma...

Alpenliebe, the brand which redefined and rejuvenated the sugar candy market has come a long way since its launch in 1994. The brand recen...

2011 was an eventful year for Cadbury's Eclairs. The year saw the brand trying to move up the value chain by launching a new variant Ca...

In pursuit of the stated objective of making Horlicks a megabrand, GSK announced the launch of Horlicks Oats. According to ET, packaged, r...

Havells brand which made everyone look up with its clutter-breaking  " Shock Laga " ad has diversified into small appliances. Ind...