Marketing Practice

 It's happy news for Tata Safari fans. Tata Motors has decided to relaunch the iconic Tata Safari in a new platform. The brand which cre...

 This October, Apache which is the indigenous performance bike from TVS reached a milestone of 40 lakh sales. Although this figure may be dw...

In 2015, Maruti launched a new channel to cater to the company's foray into the premium four-wheeler segment. The new channel was bran...

Brand: Mahindra e2o Company: Mahindra Rise Brand Analysis Count: # 576 After the buying the Reva company from Chetan Maini in 2010, Ma...

Brand: Dzire Company: Maruti Suzuki Brand Analysis Count: # 575 From Maruti Suzuki Swift Dzire to Maruti Suzuki Dzire, the brand had...

Tata Motors launched Xenon in 2008. When the brand was launched, it was positioned as a lifestyle pick-up truck. Nine years down the line,...

Brand: Hexa Company: Tata Motors Brand Analysis: # 572 Tata Aria is dead, Long live Tata Hexa. The new year will see the resurgent...

Brand : V Company : Bajaj Auto Brand Analysis Count : # 564 Bajaj V is the company's latest foray into the commuter segment. For...

Brand: Baleno Company:  Maruti Suzuki Brand Analysis count:  # 560 Maruti Suzuki Ltd ( MSL) is in the process of  foraying into the p...

Brand : Mahindra Gusto, Centuro Company : Mahindra Two Wheelers Brand Analysis Count  : # 559 I think, this is the first time I am w...

After withdrawing the premium hatchback Jazz in 2013, Honda has relaunched Jazz with an aggressive pricing. Jazz is an interesting marketi...

The festive season of 2014 saw the launch of  limited edition Wagon R Krest. Wagon R which was launched in 1999 is still the 4th largest s...

Xcent launched by Hyundai in the sub-meter category has been well received by the customer. According to newsreport, the brand has sold ar...

Brand : Revotron Company : Tata Motors Brand Analysis Count : # 544 Revotron is the new hope of Tata Motors. Tata Motors which once...

One of the most successful homegrown youth brand Fastrack announced its entry into Rs 400 crore organized helmet market recently. Fastrack...

Finally  Estilo is dead. From a sub-brand ( Zen Estilo) to an independent brand and finally to a dead brand, Estilo never had a good run i...

Brand : Stingray Company : Maruti Suzuki Brand Analysis : #532 Maruti Suzuki recently launched another brand in the crowded Indian ha...

TVS Wego , launched in 2011, was an earnest effort by TVS to garner a fair share of the Indian scooter market which was dominated by Honda...

Corporate Brand : Fiat Brand Analysis Count : 525 World's 7th largest automotive company, a company that markets iconic brands li...