Marketing Practice

 In an interesting move, Nestle has extended its chocolate wafer brand Munch into breakfast cereals. The Nestle Munch breakfast cereals were...

Brand: Too Yumm! Company: Guilt Free Industries ( Sanjiv Goenka Group) Brand Analysis Count :# 584 Too Yumm! is a brand which create...

Brand: Good Day Company: Britannia Brand Analysis Count: # 561 Good Day is an interesting brand. Launched in 1987, the brand had co...

Cadbury Perk is a confused brand. Perk came into limelight with an epic fight between KitKat and Perk. Then both these brands went to two ...

Launched in 2003, Sunfeast has come a long way. The brand has become an umbrella brand endorsing a wide range of biscuit and other product...

This year, Pepsico has brought about another positioning change in its most successful snack brand- Lays. The brand  never really found a ...

Brand : Stop Not Company : Perfetti van Melle Brand Analysis Count : # 505 Perfetti Van Melle ( PVM) the leader in the Indian confect...

Corporate Brand : McCain Company : McCain Foods India Ltd Brand Analysis Count : # 495 McCain is one of the World's largest froze...

Even God was not able to save this brand. The much hyped sub-brand of Sunfeast - Sunfeast Sachin's Fit Kit is dead. The brand is not av...

Sunfeast is on its way to become a megabrand. This challenger biscuit brand launched in 2003, within a span of 7 years, has presence in cate...

Brand : Fryums Company : TTK Brand Analysis Count : 466 Fryums is a very interesting brand. Infact how many of us know that it is a brand ? ...

Brand : Nature Valley Company : General Mills Brand Analysis Count # 452 Last day when I was shopping in a grocery store, a young guy came r...

Brand : Del Monte Company : FieldFresh Foods Agency : Contract Advertising Brand Analysis Count #451 Del Monte brand is making lot of noise ...

Brand : Hippo Company : Parle Agro Ad Agency : Creativeland Asia Brand Analysis Count # 446 Another brand has entered into the highly compet...

Brand : McVitie's Company : United Biscuits Brand Analysis Count # 445 Another global brand has come to India. United Biscuits which is ...

I was shocked to see an ad in todays newspaper announcing the launch of a noodles brand by Horlicks. I was wondering how can a company like...

Maggi has launched its product in the growing Pasta market recently. The variant called Maggi Nutri-licious Paazta is Maggi's major new ...

Brand : Snack Break Company : Agrotech Industries ( ConAgra ) Agency : FCB Ulka Brand Analysis Count : 429 There is a new kid in the market ...

Finally Knorr brand decided to do what it does best - Selling Soups.After messing up with extensions and brand name confusions, Knorr has de...

Brand : Aliva Company : Frito- Lay ( Pepsico Group) Agency : JWT Brand Analysis Count : 415 There is a new kid in the block in the Rs 10,000...