Marketing Practice

Santoor, one of India's largest brand has been on a roll these days. Recently, the brand became the second largest selling soap by volu...

This summer, Parle Agro has made a drastic repositioning of its unique  product - Appy Fizz. Launched in 2005, Appy Fizz had carved a uniq...

Peter England that came to India with the promise of an Honest Shirt, has undergone yet another change. This time, the brand has seen a si...

The recent campaign of Titan featuring the "farewell to the professor" was very well received by the audience. Across the media,...

Brand : Nivea Men Company : Beiersdorf Brand Analysis : 535 Nivea is on a high these days. One of the world's largest skincare br...

It is very easy to kill a brand or weaken its positioning. Ignore it, reduce investment and within no time, the brand will fade away from ...

In a surprising move, Gems decided to re-position itself. The brand so far had appealed to kids suddenly decided to change the target mark...

The summer of 2012 belongs to lemon based beverages. Marketers are all out to woo consumers through high decibel promotions for lemon base...

This summer , the iconic brand in the Indian soft drinks industry has made a significant change in its positioning. Thums Up, rightly said...

After around 5 years of messing up and experimenting with various taglines and positioning, Rasna has reverted to its original and famous t...

India's premium textile brand- Blackberrys has been relaunched with a new positioning. The brand which earlier expressed itself as ...

Finally common sense prevails over Honda Jazz. The brand is relaunched with a significant reduction in price marking the end of aggressive m...

It has been 5 years since I updated about this brand. Last time I wrote about this brand, Daikin was having a fair share of  voice with lot ...

Brand : Manza Company : Tata Motors Advertising Agency : Draft FCB Ulka Brand Analysis Count : 473 Philip Kotler once famously said &q...

Perk which went in for a massive brand repositioning exercise last year is now struggling hard to find the right positioning. The brand whic...

Ceat went in for a major rebranding exercise in 2008 when it changed its logo, the mascot and the famous tagline " Born Tough". I ...

In a significant move, Amul Macho brand has repositioned itself. This season, the brand shed its raunchy image and moved into the ordinary ....

This had to happen. Horlicks officially has become a mega-brand. Mega-brands are those brands which have their presence across various produ...

Brand : Vivanta Company : Indian Hotels Company Ltd ( IHCL) Ad Agency : Rediffusion Y&R Brand Analysis Count : 464 Vivanta is the new br...

It has been a while since I updated about Hajmola Digestives. The most significant development happened last year ( 2009) when the brand und...