Marketing Practice

 In a very interesting move, HUL's toilet and surface cleaner brand Domex has launched a direct attack on the market leader Reckitt &...

Indian market is witnessing the creation of a new category in the hand hygiene segment - hand sanitizer. Although hand sanitizer products we...

Vanish, the stain remover product from Reckitt has found a celebrity endorser in the actress Sridevi. The brand is now running a campaign fe...

Brand : Vanish Company : Reckitt & Benckiser Brand Analysis Count : 438 Vanish is a category creator in the Indian market. This is a bra...

Brand : Brasso Company : Reckitt & Benckiser Brand Analysis Count : 420 This post is inspired by an article which came in the Economic T...

Brand : Colin Company : Reckitt & Benckiser Brand Analysis Count : 402 Colin is a brand from Reckitt & Benckiser. This brand is the ...

Dettol celebrated its 75 years of existence in 2008. This highly popular antiseptic brand has come a long way since 1933. After a plethora o...

Brand : Airwick Company : Reckitt & Benckiser Agency : Euro RSCG ( Malaysia) Brand Analysis Count : 315 Airwick is the latest entrant i...

Brand : Easy Off Bang Company: Reckitt & Benckiser Brand Count 210 Easy Off Bang is a global brand launched recently in India. Easy Off ...

Brand : Clearasil Company: Reckitt & Benckiser Agency: Euro Rscg Brand Count : 177 Clearasil was a brand that was synonymous with sk...

Brand : Burnol Company: Dr Morpean Labs Agency: JWT Brand Count: 156 Burnol is one of the oldest antiseptic cream brands in India. This ...

Brand : Harpic Company: Reckitt Benckiser Agency: Euro RSCG Brand count : 123 Harpic is the market leader in the small category of toilet cl...

Brand : Kiwi Company :Sara lee Agency : Grey worldwide Kiwi is the challenger brand in the Rs 60 crore shoe care market in India. Kiwi was a...

Brand :Dettol Company :Reckitt and Benckiser Agency: JWT The brand has been well known for years. Dettol is Rs 300 crore brand of Reckitt an...