Marketing Practice

Brand: Homelites Company: ITC Brand Analysis Count: #578 Matches Industry is an interesting one to study. The Rs 1500 crore industry...

The festive season of 2014 saw the launch of  limited edition Wagon R Krest. Wagon R which was launched in 1999 is still the 4th largest s...

Brand : Stingray Company : Maruti Suzuki Brand Analysis : #532 Maruti Suzuki recently launched another brand in the crowded Indian ha...

12 years and over 300,000 cars sold worldwide, Accent still proved to be relevant in the Indian market. In the marketing world where brand m...

Indica is a brand that is an epitome of persistence. Tata Motors through Indica has demonstrated how to manage product lifecycle effectively...

Wagon R is one of the largest selling brands in the Indian car market. The brand is currently in its maturity stage and Maruti is all set to...

Dettol celebrated its 75 years of existence in 2008. This highly popular antiseptic brand has come a long way since 1933. After a plethora o...

Brand : Accent Company : Hyundai Motors India Agency : Innocean Brand Analysis Count : 366 Accent is one of the highly successful long servi...

Tata Motors recently launched the new generation Indica Vista. The best selling car from Tata Motors has become even better with a new look ...

I cannot but watch this brand with a sense of awe. Lux and the brand's sustenance at the top of the product lifecycle. The re is never a...

Brand : Sumo Grande Company : Tata Motors Brand Analysis Count : 319 Tata Motors is in the news for all the good reasons. The latest news be...

Brand : Dabur Chyawanprash Company : Dabur Agency : Mccann Erickson Brand Analysis Count : 306 Dabur Chyawanprash is an interesting brand fo...

One of India's most reliable sedan is now a part of history. Officially Maruti Suzuki pulled the plug on Esteem on December 2007. Accord...

Brand : Santro Company : Hyundai Motors Agency : Saatchi & Saatchi Brand Analysis Count : 300 Santro is a fine example of successful bra...

Brand : Chandrika Company : Wipro Agency : FCB Ulka Brand Analysis Count : 290 Chandrika is a heritage brand. The brand came into existence ...

Horlicks which had a wonderful growth phase ( 12.8 %) in 2006 has stepped up its gas on the marketing front. The last few months saw this 1...

Brand : Pulsar Company: Bajaj Auto Agency ;O&M, Leo Burnett Brand Count : 226 Pulsar is one of my favorite brands both as a bike rider a...

Brand: Nycil Company:Heinz Agency:Rediffusion DY&R Brand Count :220 Nycil is the market leader in the Rs 100 crore prickly Heat Powder (...

Brand : TVS 50 Mopeds Company:TVS Agency:McCann Erickson Brand Count:212 TVS 50 is in the death bed. Anytime the plug can be pulled from the...

Brand : Asian Paints Company: Asian Paints Agency: O&M Brand Count : 211 Asian Paints is the market leader in the highly fragmented and ...