Marketing Practice

Brand: Sting Company: Pepsico India Brand Analysis Count: #586 Sting is the Pepsico India's challenger brand in the Rs 200 Cror...

In an interesting move, Pepsi has demoted its mango drink brand Slice into a sub-brand of Tropicana. Slice which was launched in 1993 , ca...

7 Up's 2013 commercial is undoubtedly the worst campaign I have seen in the recent times. Especially the ad featuring Kathakali - which...

The summer of 2013 is witnessing a mega war in the mango drink segment. With Frooti launching their campaign with SRK, Maaza roping in Imr...

This year, Pepsico has brought about another positioning change in its most successful snack brand- Lays. The brand  never really found a ...

Certain brands change its taglines at the drop of a hat. 7Up, the lemon flavored softdrink brand from Pepsico is one such brand. The brand ...

After a long period of neglect, Pepsi has given some life to its sparkling lime brand 7UP. Ever since the spectacular brand launch in 1992, ...

Brand : Fryums Company : TTK Brand Analysis Count : 466 Fryums is a very interesting brand. Infact how many of us know that it is a brand ? ...

This season, Slice has come out with another campaign further reinforcing the highly successful positioning of ' Pure Mango Pleasure ...

Brand : Hippo Company : Parle Agro Ad Agency : Creativeland Asia Brand Analysis Count # 446 Another brand has entered into the highly compet...

I am a big fan of the concept of brands taking up cause marketing. Although academic research has two opinions about the impact of such caus...

Brand : Aliva Company : Frito- Lay ( Pepsico Group) Agency : JWT Brand Analysis Count : 415 There is a new kid in the block in the Rs 10,000...

Lay's is on a repositioning mode again. The brand is currently running a new campaign with a new tagline " Be a little Dillogical &...

Brand : 7 Up Company : Pepsico Agency : BBDO Brand Analysis Count : 393 7 Up is a neglected brand. This brand despite being a Pepsico brand...

Brand : Slice Company : Pepsico Agency : JWT Brand Analysis Count : 388 Slice is the fruit drink brand from the Pepsi stable. Slice was laun...

Lays has relaunched itself in the health platform. This December, Lays has launched the concept of Snack Smart which talks about a healthy s...

What I have feared has happened. The brand mandarins at Pepsico or at JWT seems to be bored with the highly successful tagline " No one...

Lays has launched its new variant Lay's Stax in India. Although this brand was launched way back in 2005, the brand was limited to selec...

Brand : Quaker Oats Company: Frito Lay ( Pepsi co) Brand Count : 122 Quaker Oats is the latest entry into the tough market of branded brea...

Brand : Lays Company: Frito Lay ( Pepsico Group ) Agency: JWT If you believe that it is not possible to brand a commodity that too a food pr...