Marketing Practice

This summer, Parle Agro has made a drastic repositioning of its unique  product - Appy Fizz. Launched in 2005, Appy Fizz had carved a uniq...

This summer, the 30 year old Frooti has got a bold makeover. Frooti has re-branded itself with a new logo, new packaging and ofcourse new ...

After the high profile launch last year, the brand is back with the latest campaign this summer. And sorry to state that it is a big let dow...

Brand : Hippo Company : Parle Agro Ad Agency : Creativeland Asia Brand Analysis Count # 446 Another brand has entered into the highly compet...

Kaccha Mango Bite is a product line extension of Mango Bite . But over these years, this flavor has caught the fancy of the consumers so mu...

Brand : Grappo Fizz Company : Parle Agro Agency : Creativeland Asia Brand Analysis Count : 398 Parle Agro has launched a " new brand &q...

Brand : LMN Company : Parle Agro Agency : CreativeLand Asia Brand Analysis Count : 395 This summer is special . Special because this ...

Frooti has come out with a new campaign this summer. The brand had gone in for a complete makeover. The packaging and the positioning has ch...

Brand : Saint Juice Company : Parle Agro Agency : Creativeland Asia Brand Analysis Count : 374 Saint Juice is the new entrant to the fast gr...

Poppins has launched a new campaign with a catchy slang " Doon Kya " . The new ad is aimed to create a v iral ,anchoring the slang...

Brand : Parle Golgappa Company : Parle Agency : Grey Worldwide Brand Analysis Count : 302 Parle has launched a new unique confectionery : ...

Brand : Mintrox Company : Parle Agency : Creative Land Brand Analysis Count : 298 Mintrox is a new product launch from Parle Agro. After sel...

Brand : Mango Bite Company : Parle Brand Analysis Count : 284 Parle's Mango Bite is a highly successful brand which stood the test of ti...

Brand : Poppins Company: Parle Brand Count:234 Poppins is a heritage brand. Although I am not sure when it was launched, I am pretty sure th...

Brand: Musst Bites Company: Parle Brand Count:227 Parle has ventured into the new sunrise product line of snack foods. These days the snack ...

Brand : Gold Spot Company:Coca Cola Brand Count: 217 Gold Spot is a sad story in the Indian Branding world. This iconic brand was killed for...

Brand : Melody Company: Parle Agency: Grey Brand Count : 153 Melody is one the oldest brand in Parle's Portfolio. The brand which has ma...

Brand : Appy Fizz Company : Parle Agro Agency: Grey World Wide In the 7000 crore Indian Soft drinks industry dominated by the cola majors, P...

Brand : Limca Company: Coca Cola Agency:O&M When Ramesh Chauhan sold his soft drinks brands to Coca Cola for 10 mn $, he may had some cl...

Brand : Frooti Company: Parle Agro foods Agency: Grey worldwide Frooti is the first tetrapak fruit juice in India. Launched in 1984, Frooti ...