Marketing Practice

In 2015, Maruti launched a new channel to cater to the company's foray into the premium four-wheeler segment. The new channel was bran...

Brand: Dzire Company: Maruti Suzuki Brand Analysis Count: # 575 From Maruti Suzuki Swift Dzire to Maruti Suzuki Dzire, the brand had...

Brand: Baleno Company:  Maruti Suzuki Brand Analysis count:  # 560 Maruti Suzuki Ltd ( MSL) is in the process of  foraying into the p...

The festive season of 2014 saw the launch of  limited edition Wagon R Krest. Wagon R which was launched in 1999 is still the 4th largest s...

Finally  Estilo is dead. From a sub-brand ( Zen Estilo) to an independent brand and finally to a dead brand, Estilo never had a good run i...

Brand : Stingray Company : Maruti Suzuki Brand Analysis : #532 Maruti Suzuki recently launched another brand in the crowded Indian ha...

Brand : A Star Company : Maruti Suzuki India Ltd Brand Analysis Count : # 490 A Star was an ambitious brand for Maruti Suzuki India...

One of India's best selling car brand got better. Recently Maruti Suzuki launched the new Wagon R in the Indian market. The new spruced...

Brand : K Series Company : Maruti Suzuki Brand Analysis Count #450 Marketing Practice Blog has reached another milestone of 450 brand analys...

Brand : Maruti Eeco Company : Maruti Suzuki Ltd Brand Analysis Count # 440 Maruti has launched a new Multi Purpose Vehicle - Eeco. Eeco is t...

Wagon R is one of the largest selling brands in the Indian car market. The brand is currently in its maturity stage and Maruti is all set to...

Marketing Practice Reader Balaji asks a very pertinent question about the series of brand launches by Maruti Suzuki in the hatchback segment...

One of most popular Indian auto brands has been laid to rest. Maruti Zen is dead. On August 25, Maruti announced the launch of new Estilo. T...

One of India's most reliable sedan is now a part of history. Officially Maruti Suzuki pulled the plug on Esteem on December 2007. Accord...

Brand : Esteem Company : Maruti Suzuki Agency: Lowe Brand Count: 180 Maruti Esteem is one of the best selling cars from the Maruti's por...

Brand : Zen Company: Maruti Suzuki Agency : Hakudo Percept A brand that ruled the Indian midsegment car market will be laid to rest very soo...