Marketing Practice

A Marketing Practice reader asks this very pertinent question " What is frame of reference and points of parity and their role in bran...

Sir , I want to build a career in marketing but I don't like to do sales. How can I get a marketing job without doing sales ? - I have ...

Marketing Practice Reader Balaji asks a very pertinent question about the series of brand launches by Maruti Suzuki in the hatchback segment...

Here is some of the interesting market statistics sourced from some leading business dailies and magazines . Market size of Indian Egg Mark...

Marketing Practice reader Onam Jindal asks this important question about the difference between product line extension and brand extension. ...

Marketing Practice Reader Vivek asks about the concept of Brand Laddering. Professor Kevin Lane Keller defines Laddering as follows "Br...

Marketing Practice Reader Krishnan asks this question : "Is Indian automobile market (car) driven by family ? Is family influence mor...

Marketing Practice Reader Ajith Pillai asks a very important question "SEC Classification is not exhaustive…how will you include a hous...

A Marketing Practice reader asks the following question Is the Ready-to Eat( RTE) category going to be affected by inflation/price rise ? Wh...