Marketing Practice

SRK is once again featuring in the ad of Lux. It was in 2005 that SRK stunned brand watchers in an ad for Lux. At that time Lux was celebr...

Lux, India's most famous personal care brand has extended itself to deo. The campaigns are on air featuring the extensions. The deo ma...

Lux has a new endorser. True to the brand's heritage of being endorsed by the reigning queens of Bollywood, the brand has roped in Katr...

Lux got bigger. The brand has come back in style. Lux released its first commercial featuring the most famous "Star Couple " of bo...

I cannot but watch this brand with a sense of awe. Lux and the brand's sustenance at the top of the product lifecycle. The re is never a...

Lux has launched another variant Lux Provocateur. The new variant is the first BLACK bathing soap in the Indian market. Lux Provocateur is b...

It seems this season is of Brand Updates. This time its for Lux. Lux has recently launched yet another variant : Lux Crystal Shine. The new ...

Lux is getting better and bolder. Facing the pressure in a cluttered market, Lux is now in an effort to break the clutter. 2007 is seeing Lu...

Brand : Lux Company: HLL Agency : JWT Brand Count :190 Lux is a super brand that celebrated beauty across the world since 1925. The soap whi...