Marketing Practice

 Brand: Refresh Tears Company: Allergan India ( ABBVie ) Brand Analysis Count: #615 Indian Pharmaceutical industry is huge in size estimated...

 Brand: Evion 400 Company: P&G Health Ltd Brand Analysis Count: #605 Evion 400 is a vitamin tablet which is a market leader in its categ...

Departing from the usual pitch based on functional benefits, Horlicks now have moved into emotional territory with the new campaign Bottle...

Bournvita is one of the major players in the Rs 4000 crore Indian Health Drink market. The brand has a market share of around 15% according...

Brand : Benadryl Company : Johnson & Johnson Brand Analysis Count : # 498 Benadryl is one of the most popular cough syrup brands...

Brand : Velocit Company: Dr Reddy's Brand Analysis Count : # 492 Velocit is a unique brand. The product belongs to Rs 1000 crore ...

It has been a long time since I updated about Amrutanjan. A lot has happened with this brand including a rebranding exercise and launch of v...

World's first digestive biscuit is now banking on celebrity power to stay in the fiercely competitive Rs 9000 crore Indian biscuit marke...

Brand : Acti Life Company : Zydus Wellness Brand Analysis Count : # 487 Acti Life is a new brand in the Rs 2000 crore Indian Nutriceau...

Brand : Eno Company : Glaxo Smithkline Beecham Brand Analysis Count : # 486 Eno is one of the major players in the Rs 400 crore antacid...

After a long period of silence, the tissue wipes brand Kara from Aditya Birla Group is back in action. Launched in 2008 with much fanfare, t...

Brand : Polycrol Company : Piramal Healthcare Brand Analysis Count : # 481 Indian Antacid market is worth around Rs 250 crores and gro...

Brand : Choco + Milk Company : Danone Ad Agency : Rediffusion Y&R Brand Analysis Count :449 Danone is a world leader in dairy products. ...

Brand : Pediasure Company : Abbott Pharmaceuticals Brand Analysis Count : 422 Pediasure is a leading global brand in the pediatric nutrition...

Brand : Yakult Company : Yakult Danone India Pvt Ltd Agency : Hakudo Percept Brand Analysis Count : 419 Recently I was intrigued by an ad fe...

I am a big fan of the concept of brands taking up cause marketing. Although academic research has two opinions about the impact of such caus...

Calcium Sandoz is in an over drive now. This 40 year old brand now has a new look and also a new tagline. The brand is currently running a c...

Brand : Dabur Dashmularista Company : Dabur Brand Analysis Count : 413 Dashmularista is a traditional ayurvedic medicine which is very popul...

The fight between Complan and Horlicks has become more intense. Yesterday I saw the new ad for Horlicks and was shocked at the message. The ...

Yet again , another brand extension from Horlicks. Horlicks has recently launched a ready to drink flavored milk product branded Horlicks Ch...