Marketing Practice

 Inspired by pandemic, Dettol, the market leader in the antiseptic category launched a liquid laundry sanitiser. The launch is the brand'...

While all brands are trying to use germ-killing or protection feature in their product in one way or the other, Surf Excel has a different t...

Brand: Ariel Company: P&G Brand Analysis Count: #603  The Indian detergent market worth over Rs 29000 crore is a fiercely competitive ma...

 P&G's detergent brand has now a brand ambassador- Ayushmann Khurrana. The brand which is pitching for the leadership position in th...

Brand: Ujala Crisp and Shine Company: Jyothy Laboratories Brand Analysis Count: 562 Ujala Crisp and Shine is the re-branded version...

The fabric conditioner brand from HUL- Comfort has roped in the former Bollywood Diva Madhuri Dixit as the brand ambassador. The former Boll...

In an aggressive move to take on the giants of Indian detergent market, Ujala has launched its premium range of detergent brand Ujala Techno...

Vanish, the stain remover product from Reckitt has found a celebrity endorser in the actress Sridevi. The brand is now running a campaign fe...

After the high profile direct attack on Tide, Rin has entered the second stage of its aggressive marketing campaign. The brand has started ...

According to latest news report, the Calcutta High Court has restrained HUL from airing the controversial campaign against Tide. HUL has bee...

Rin Strikes Again. But for the better or worse ? Last day, I saw the latest ad for Rin , a comparative ad directly against the competitor ...

Brand : Vanish Company : Reckitt & Benckiser Brand Analysis Count : 438 Vanish is a category creator in the Indian market. This is a bra...

It has been a long time since I wrote an update on Sunlight. This brand which is the oldest detergent brand from HUL was witnessing a reviva...

It has been quite a while since I wrote about Rin. The brand was moving through various experiments in extensions and positioning. The bran...

During the monthly shopping for groceries, I noticed that my wife has included Vim bar instead of the Vim dishwash liquid. It was around on...

Hindustan Unilver Ltd ( HUL ) is a master marketer. The owner of some of the iconic brands in the Indian FMCG space, I used to look at the m...

Brand : Comfort Company : HUL Brand Analysis Count : 333 Comfort is the new launch of HUL in the fabric care market. Although the brand was ...

Brand : Power Company : The Gold Company ( RKN) Brand Count : 253 Most often, in this wonderful world of brands, we tend to see only the bi...

Brand : OxyWash Company: Enzyme Technologies Pvt Ltd (ETPL) Agency : ib&W Brand Count : 248 OxyWash is a new brand that is making lot of...

Surf Excel is currently running two campaigns riding on the popularity of the "Daag Ache Hain" ( Dirt is g ood) campaign.The new...