Marketing Practice

 This video explains the lessons in marketing from the success of Fogg beating the market leader Axe in the Rs 3500 crore deodorant market. ...

In an interesting move, Cinthol is trying to change the deodorant game by focusing on the form factor. In the latest campaign, the brand i...

Brand : SKINN Company : Titan Company Brand Analysis : # 552 Titan Company has forayed into the Rs 2000 crore Indian perfume market...

Engage, the deo from ITC has made a quick impact in the Indian market. Within a year, the brand has claimed second spot in the India deo ma...

So finally a response from HUL to competition. After being relegated to No.3 in the deo market by Fogg and Wildstone, Axe finally launched...

Brand : Layer'r Company : Adjavis Venture Ltd (AVL) Brand Analysis Count : # 547 Layer'r was launched in 2013 by AVL which...

Brand : He Company : Emami Brand Analysis Count : # 545 Another deo hits the market with another big bang celebrity. This time, joini...

In the cluttered Rs 2100 crore deo market once pioneered by axe now has a new leader -Fogg

Total body Spray market : Rs 1800 crore Deo for women :30 % Women's spray growing at 13.9% Men's category growing at less than ...

Brand : Nivea Men Company : Beiersdorf Brand Analysis : 535 Nivea is on a high these days. One of the world's largest skincare br...

Brand : Cobra Deo Company : VI-John Brand Analysis : # 527 Its raining deo brands in the Indian market.  Another player,same story...

Axe deo is facing the fiercest competition  in its life in India with local and MNC deo brands breathing down its neck. According to certa...

Brand : Engage Company : ITC Brand Analysis # 526 When a company like ITC launches a product, there is anticipation that the product ...

The deo brand Wildstone which has been promising guys that " It Happens" is getting better. This year's campaign features th...

Axe deo , the market leader in the Rs 1000 crore Indian deo market has extended itself to soaps. In the typical Unilever style of experime...

Brand : Denim Company : Hindustan Unilever Brand Analysis Count : 515 Denim is one of the oldest deodorant brands in India. Althoug...

Brand : Fogg Deo Company : Vini Cosmetics Brand Analysis Count : # 507 It is raining deodorants in the Indian market. The new player ...

Unilever's global brand Sure which was launched in 2010 has launched a new variant Sure Men's Deo in the Indian market. The brand ...

Brand : Quco Company : Vini Cosmetics Brand Analysis Count : # 497 Have you ever thought of buying a perfume specifically for hair ? ...

Brand : Zuska Company : Zodhita Health Solutions Brand Analysis Count : # 485 There is another deodorant brand in town. The new kid on th...