Marketing Practice

Tata Motors launched Xenon in 2008. When the brand was launched, it was positioned as a lifestyle pick-up truck. Nine years down the line,...

Brand : Stingray Company : Maruti Suzuki Brand Analysis : #532 Maruti Suzuki recently launched another brand in the crowded Indian ha...

Tata Safari  which is in a critical stage of its lifecycle has launched the much awaited Storme recently. The new Storme is a completely u...

SRK is once again featuring in the ad of Lux. It was in 2005 that SRK stunned brand watchers in an ad for Lux. At that time Lux was celebr...

Brand : Denim Company : Hindustan Unilever Brand Analysis Count : 515 Denim is one of the oldest deodorant brands in India. Althoug...

Brand : Vespa Company : Piaggio Brand Analysis Count : # 512 Vespa is back in a new avatar or rather in its Original avatar. The bran...

Brand Indica got a big boost recently by the launch of the new Tata Indica Vista . The new Vista comes with a spruced up looks and classy ...

Brand : Parx Company : Raymond's Apparels Brand Analysis Count :  # 503 Parx - the premium readymade casual wear brand from Raymo...

India's premium textile brand- Blackberrys has been relaunched with a new positioning. The brand which earlier expressed itself as ...

Logan is being laid to rest. Mahindra Rise , the new owner of Logan has decided to rebrand Logan to Mahindra Verito. The death of Logan mark...

Perk which went in for a massive brand repositioning exercise last year is now struggling hard to find the right positioning. The brand whic...

Brand : Crocodile Company : SP Garments ( Crocodile International Pvt Ltd) Brand Analysis Count : 468 Crocodile is a brand from Singapore ba...

Ceat went in for a major rebranding exercise in 2008 when it changed its logo, the mascot and the famous tagline " Born Tough". I ...

In a significant move, Amul Macho brand has repositioned itself. This season, the brand shed its raunchy image and moved into the ordinary ....

Brand : Vivanta Company : Indian Hotels Company Ltd ( IHCL) Ad Agency : Rediffusion Y&R Brand Analysis Count : 464 Vivanta is the new br...

In November 2009, Wipro acquired the rights for marketing Yardley in Asia , Middle East, Australasia and parts of Africa. That was an import...

Recently the good old Ambassador was in the news that the brand owners - Hindustan Motors is planning to relaunch /rejuvenate this heritage...

Automobile enthusiasts were curious about the future of Logan after the brand was taken over by Mahindra. The Renaulth - Mahindra JV was in ...

One of India's best selling car brand got better. Recently Maruti Suzuki launched the new Wagon R in the Indian market. The new spruced...

Perk has gone in for a makeover. Cadbury has launched the new Perk with Glucose Energy. According to the company website , this is the first...