Marketing Practice

Frankly I was shocked to see today's ( 30/04/09) Hindu Business Line. The front cover page was just a blank white sheet with the Busines...

Human Resources Development ( HR) was a glamorous function. A much sought after specialization in business schools (especially by girls) HR ...

REAPS model of needs was proposed by Indian Brand Guru Jagdeep Kapoor of Samsika Marketing Consultants. REAPS stands for R - Rational Need...

"Sir, I don't want to be in sales " :- This is a common statement made by most of the MBA students during the placement season...

Read my article on consumer centric innovations in Adclub bombay Website : Creating consumer centric innovations

Read my article on building brand communities in the Ad Club Bombay website : Building brand tribes

Read my article on cause branding published in Adclubbombay site here : Cause Branding

If you have seen any advertisement of Insurance products, you may not have missed this disclaimer " Insurance is a subject matter of so...

Read my article on Teaser ads published in Adclub Bombay Website here : When teaser gets teased

On November 12 , 2008 , Honda Motors India shocked the Indian autoworld by offering the biggest discount of 40% for its hybrid Civic. The co...

The latest Indian Readership Survey Round 2 results are out. The top newspapers of India interms of their Average Issue Readership ( AIR) a...

The global economy has already moved into recession. Reading business dailies has become akin to watching horror movies. Predictions about j...

Here is some of the interesting market statistics sourced from some leading business dailies and magazines . Market size of Indian Egg Mark...

I just put down my telephone after some heated exchange with my traveling agent. The reason as always about refunds. I canceled my air ticke...

Marketing Practice reader Onam Jindal asks this important question about the difference between product line extension and brand extension. ...

Economic Times' Brand Equity has published the list of India's Most Trusted Brands Survey findings today. The top ten brands are No...

Marketing Practice Reader Vivek asks about the concept of Brand Laddering. Professor Kevin Lane Keller defines Laddering as follows "Br...

Marketing Practice Reader Krishnan asks this question : "Is Indian automobile market (car) driven by family ? Is family influence mor...

A Marketing Practice reader asks the following question Is the Ready-to Eat( RTE) category going to be affected by inflation/price rise ? Wh...

Brands need to have an Indian heart to win the Indian customers. My article on building brands in India was published in 'The Strategist...