Marketing Practice
World's Largest Online Resource On Indian Brands.
Saturday, May 23, 2026
Marketing Practice : When Packaging Triggers Purchase
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I was pleasantly surprised to see this new bottle design from Milma — Kerala’s homegrown dairy brand, often seen as the state’s equivalent o...
Wednesday, February 11, 2026
Brand Update : Taste the Thunder is Back in Style
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Thums Up seems to be back with a bang this season. The brand has launched a new music-led branded content piece featuring Hanumankind, Vis...
Friday, February 06, 2026
Brand Update : “Eat 5 Star Do Nothing” and the Power of a Consistent Brand Theme
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Cadbury Five Star has used its latest brand theme, “Eat 5 Star, Do Nothing”, to the hilt. This Valentine’s season, the brand has launched a ...
Thursday, January 22, 2026
Stanley Tools : Work Faster
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Corporate Brand : Stanley Brand Analysis Count : 626 The Indian hand tools market is a highly fragmented market with a market size of over ...
Monday, September 29, 2025
Maruti Suzuki and the Line Filling Strategy – Locking Customers Within the Brand
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Maruti recently launched a new SUV - Victoris at a price starting from Rs 10.5 -20 lakhs, at the same time, it's bestselling brand Grand...
Sunday, September 07, 2025
Brand Update : Vim Expands from Dishwashing to Floor Cleaning
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This has to happen and it happened, after ruling the dishwashing category with around 50% market share, Vim has extended to floor cleaning ...
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