Marketing Practice
World's Largest Online Resource On Indian Brands.
Wednesday, June 05, 2024
Brand Update : 7Up is riding on celebrity this summer
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7Up this summer has a strategy focused on celebrity influence. A brand which is lagging behind in terms of market share has been on a confu...
Thursday, March 07, 2024
Marketing Practice : FMCG Giants to Leverage Elections Through Small Packs
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An interesting article in ET sheds light on how FMCG giants like Parle and Dabur are trying to leverage the election season by launching sm...
Thursday, February 29, 2024
Brand Update : Nestle Munch Extends to Breakfast Cereals
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In an interesting move, Nestle has extended its chocolate wafer brand Munch into breakfast cereals. The Nestle Munch breakfast cereals were...
Tuesday, February 20, 2024
GilletteLabs : Shaving Made Sensational
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Brand : Gillettelabs Company : P&G Brand Analysis Count: #624 Gillette has launched a new brand - GilletteLabs in India this year (2024...
Monday, January 29, 2024
Tata.ev : Move with Meaning
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Corporate Brand: Tata. ev Company : Tata Motors Brand Analysis Count: # 623 Tata Motors has done an interesting branding strategy for its EV...
Friday, January 19, 2024
Brand Update : Mamy Poko Pants becomes Indian Diaper Market Leader
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I wrote about Mamy Poko pants in 2009 ( link ) highlighting its differentiation and innovation. 14 years from that, the brand has toppled t...
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