Marketing Practice
World's Largest Online Resource On Indian Brands.
Friday, January 19, 2024
Brand Update : Mamy Poko Pants becomes Indian Diaper Market Leader
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I wrote about Mamy Poko pants in 2009 ( link ) highlighting its differentiation and innovation. 14 years from that, the brand has toppled t...
Wednesday, January 17, 2024
Gerber Baby Cereal : Anything for little ones
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Brand: Gerber Cereals Company: Gerber India ( Nestle) Brand Analysis Count: #622 The market for toddler food in India is an astounding INR ...
Tuesday, January 09, 2024
Puro Salt : How far the brand can ride the purity proposition ?
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Brand: Puro Salt Company: Puro Wellness Pvt Ltd Brand Analysis Count: # 621 Puro is a relatively new entrant into the Indian salt market. I...
Sunday, August 20, 2023
Epson India : Can Rashmika boost Epson's Brand Image
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Brand : Epson Company : Epson India Brand Analysis Count : #620 In June 2023, Epson, which is world's leading computer peripherals and...
Saturday, April 29, 2023
Brand Update : SS Music transformation into digital
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I wrote about SS music in 2006 when the viral music channel lost its sheen. Last day, a comment prompted me to look into this brand. This c...
Friday, March 24, 2023
Pentonic Pens : Write the Future
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Brand : Pentonic Pens Company: Linc Pens Brand Analysis Count: #619 Indian writing instrument industry is worth Rs 4000 crores and is charac...
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