Marketing Practice
World's Largest Online Resource On Indian Brands.
Saturday, April 29, 2023
Brand Update : SS Music transformation into digital
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I wrote about SS music in 2006 when the viral music channel lost its sheen. Last day, a comment prompted me to look into this brand. This c...
Friday, March 24, 2023
Pentonic Pens : Write the Future
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Brand : Pentonic Pens Company: Linc Pens Brand Analysis Count: #619 Indian writing instrument industry is worth Rs 4000 crores and is charac...
Wednesday, December 07, 2022
Brand Update : Quaker Oats wants to make breakfast unskippable
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In a very thoughtful move, Quaker oats have launched a series of advertisements advising customers not to skip their breakfast. Drawing fro...
Tuesday, October 25, 2022
Brand Update : Snuggy invents SuSu Meter
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In an interesting move, baby diaper brand Snuggy introduced a feature called Susu meter which is a blue strip that tells mothers that it is...
Friday, September 30, 2022
Love Depot : The Pleasure is all yours!
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Brand: Love Depot Company: TTK Healthcare Brand Analysis Count: #618 This has to happen one day in India! India now has a homegrown pleasur...
Thursday, June 30, 2022
Does brand's gender matter/ Brand Name Linguistics
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Research says that how your brand's name is perceived as female/male will have an influence on brand attitude and performance.
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