Marketing Practice
World's Largest Online Resource On Indian Brands.
Tuesday, October 25, 2022
Brand Update : Snuggy invents SuSu Meter
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In an interesting move, baby diaper brand Snuggy introduced a feature called Susu meter which is a blue strip that tells mothers that it is...
Friday, September 30, 2022
Love Depot : The Pleasure is all yours!
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Brand: Love Depot Company: TTK Healthcare Brand Analysis Count: #618 This has to happen one day in India! India now has a homegrown pleasur...
Thursday, June 30, 2022
Does brand's gender matter/ Brand Name Linguistics
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Research says that how your brand's name is perceived as female/male will have an influence on brand attitude and performance.
Friday, May 27, 2022
Little Trees : Differentiation by Trade Dress
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Brand: Little Trees Company: Car Freshner Corporation Brand Analysis Count: #617 Little Trees was a brand I happened to purchase quite acci...
Tuesday, May 10, 2022
Brand Update : Jaquar self trolls for its brand extension
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Jaquar which is one of the premium bath fittings brands has extended itself to lighting products and in an interesting move, the brand self...
Sunday, May 01, 2022
Brand Update : Colgate targets diabetics with an ayurvedic variant
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In a smart and interesting move, Colgate has launched a variant for diabetic patients - Colgate Diabetics. Actually, the brand name runs lo...
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