Marketing Practice
World's Largest Online Resource On Indian Brands.
Thursday, June 30, 2022
Does brand's gender matter/ Brand Name Linguistics
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Research says that how your brand's name is perceived as female/male will have an influence on brand attitude and performance.
Friday, May 27, 2022
Little Trees : Differentiation by Trade Dress
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Brand: Little Trees Company: Car Freshner Corporation Brand Analysis Count: #617 Little Trees was a brand I happened to purchase quite acci...
Tuesday, May 10, 2022
Brand Update : Jaquar self trolls for its brand extension
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Jaquar which is one of the premium bath fittings brands has extended itself to lighting products and in an interesting move, the brand self...
Sunday, May 01, 2022
Brand Update : Colgate targets diabetics with an ayurvedic variant
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In a smart and interesting move, Colgate has launched a variant for diabetic patients - Colgate Diabetics. Actually, the brand name runs lo...
Wednesday, April 13, 2022
Horlicks and Palak Paneer/ Exemplar Comparison
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Friday, April 08, 2022
Atomberg : Why Not?
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Corporate Brand: Atomberg Brand Analysis Count: # 616 Atomberg is a relatively new brand in the highly competitive consumer durable market ...
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