Marketing Practice

World's Largest Online Resource On Indian Brands.

Tuesday, March 29, 2022

Brand Update : Domex changes positioning focus to fragrance

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In their new campaign, HUL owned Domex has changed the brand's long-standing focus from germ-killing to fragrance. Prompted by competito...
Wednesday, March 16, 2022

What Makes Santoor A Successful Brand/ Santoor Brand Strategy

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Friday, February 18, 2022

Lessons in Marketing from Vivel Body Wash

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Monday, February 14, 2022

Lessons from Kashmir Day Twitter Controversy for Marketers

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On February 2022, brands like Hyundai, Kia, Dominos landed up in trouble over some tweets from Pakistan over Kashmir. There are lessons to b...
Friday, February 04, 2022

Why Ford India is Advertising After Deciding to Quit ?

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Monday, January 10, 2022

Refresh Tears : Golden Years Ahead

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 Brand: Refresh Tears Company: Allergan India ( ABBVie ) Brand Analysis Count: #615 Indian Pharmaceutical industry is huge in size estimated...
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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