Marketing Practice
World's Largest Online Resource On Indian Brands.
Sunday, July 25, 2021
Brand Update: Domex launches a direct frontal attack against Harpic
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In a very interesting move, HUL's toilet and surface cleaner brand Domex has launched a direct attack on the market leader Reckitt &...
Wednesday, July 14, 2021
How to make consumers trust your online business?
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Building Trust online is not easy because the platform is not tangible. The session explains the lessons learned from reputed researches as ...
Monday, July 12, 2021
Brand Update: Crispello New Ad Shows a Subtle Shift in Positioning
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Cadbury's new brand of chocolate-covered wafer finger product- Crispello has launched a new campaign. What is interesting about the cam...
Thursday, July 01, 2021
Agile Marketing/Marketing Agility
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Marketing Agility or Agile Marketing is a concept from Project Management adapted to the marketing domain. The concept talks about the abili...
Wednesday, June 30, 2021
Brand Update : Cadbury Gems refreshes itself with more chocolate and a worst Ad
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Cadbury's Gems has always been a timeless brand with lovers across all age groups. The brand which is almost 53 years old in India has ...
Monday, June 07, 2021
Campaign Trail : Play New by Nike / Brilliant Story Telling
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Nike is an iconic brand because of the power of advertising. The brand over its existence since 1971 has created some iconic advertisement ...
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