Marketing Practice
World's Largest Online Resource On Indian Brands.
Monday, December 21, 2020
Brand Update : In 2020 ad, Horlicks subtly reinforces its positioning
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Great ads need not shout its message, the viewers without any effort will understand it. Such an ad was created by Horlicks this season. Th...
Friday, December 18, 2020
Brand Update : Surf Excel takes forward Dirt is Good campaign during pandemic
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While all brands are trying to use germ-killing or protection feature in their product in one way or the other, Surf Excel has a different t...
Tuesday, December 15, 2020
Ariel Detergent : Firing All Cylinders
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Brand: Ariel Company: P&G Brand Analysis Count: #603 The Indian detergent market worth over Rs 29000 crore is a fiercely competitive ma...
Friday, December 11, 2020
Brand Update : Tide gets Ayushmann Khurrana as the brand ambassador
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P&G's detergent brand has now a brand ambassador- Ayushmann Khurrana. The brand which is pitching for the leadership position in th...
Friday, December 04, 2020
Berger Breathe Easy Safe24 : Stay Safe 24 Hours
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Brand: Breathe Easy Safe24 Company: Berger Paints Brand Analysis Count: 602 The huge demand for any product that protects us from the COVID...
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Tuesday, December 01, 2020
Brand Update : Thums Up struggling to taste the thunder
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The latest ad of Thums Up featuring the brand ambassador Ranveer Singh is a classic example of (Hyperbole)^2 . The stunts make James Bond m...
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