Marketing Practice
World's Largest Online Resource On Indian Brands.
Monday, September 07, 2020
Brand Update : Colgate takes laddering to next level
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Colgate is taking the brand laddering to the next level in their 2020 campaign. The brand over time has moved from a functional benefit pla...
2 comments:
Monday, August 17, 2020
Brand Update : HUL acquires VWash
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In an interesting move, the FMCG giant HUL acquired the intimate wash brand VWash from Glenmark pharmaceuticals. VWash is the market leader...
Thursday, July 30, 2020
Brand Update : Dettol Claims No.1 Spot in Indian Soap Category
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In an interesting development, Dettol soap has claimed to be the number one soap in the India soap market, beating the long-reigning market ...
Tuesday, July 21, 2020
Brand Update : Fogg extends to talcum powder
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As for any successful brands, it has to happen to Fogg also- Brand Extension. Fogg has extended itself into talcum powder category. It is a ...
1 comment:
Thursday, July 09, 2020
Cadbury Chocobakes : Cadbury inside
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Brand: Cadbury Chocobakes Company: Mondolez Brand Analysis Count: 596 Ever since Mondolez International took over Cadbury, the brand has bee...
Tuesday, June 30, 2020
Consumer expectation and Repurchase Intention : What firms must know
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