Marketing Practice
World's Largest Online Resource On Indian Brands.
Thursday, July 30, 2020
Brand Update : Dettol Claims No.1 Spot in Indian Soap Category
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In an interesting development, Dettol soap has claimed to be the number one soap in the India soap market, beating the long-reigning market ...
Tuesday, July 21, 2020
Brand Update : Fogg extends to talcum powder
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As for any successful brands, it has to happen to Fogg also- Brand Extension. Fogg has extended itself into talcum powder category. It is a ...
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Thursday, July 09, 2020
Cadbury Chocobakes : Cadbury inside
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Brand: Cadbury Chocobakes Company: Mondolez Brand Analysis Count: 596 Ever since Mondolez International took over Cadbury, the brand has bee...
Tuesday, June 30, 2020
Consumer expectation and Repurchase Intention : What firms must know
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Monday, June 29, 2020
Brand Update : Neutrogena drops its fairness range
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In an interesting move, Johnson&Johnson decided to drop the fairness product range from the Neutrogena brand line. Launched in 2005, Neu...
Monday, June 22, 2020
Brand Update : For Savlon, Ownership changes everything
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Since the launch of Savlon in India as early as 1993, the brand has struggled to become a mainstream brand in any of the segment it aspired ...
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