Marketing Practice
World's Largest Online Resource On Indian Brands.
Tuesday, June 30, 2020
Consumer expectation and Repurchase Intention : What firms must know
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Monday, June 29, 2020
Brand Update : Neutrogena drops its fairness range
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In an interesting move, Johnson&Johnson decided to drop the fairness product range from the Neutrogena brand line. Launched in 2005, Neu...
Monday, June 22, 2020
Brand Update : For Savlon, Ownership changes everything
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Since the launch of Savlon in India as early as 1993, the brand has struggled to become a mainstream brand in any of the segment it aspired ...
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Wednesday, June 10, 2020
Kopiko : Anytime , Anywhere
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Brand: Kopiko Company: Mayora Brand Analysis Count: 595 Kopiko is a simple brand. It is India's popular pocket coffee candy brand. I wa...
Wednesday, June 03, 2020
Brand Update : Fair & Lovely extends to soap again !
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It was to happen and it happened (again). Fair & Lovely extended itself to the soap category. The creator and the market leader of fairn...
Sunday, March 29, 2020
Happenstance : Extreme Comfort Engineered
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Brand: Happenstance Company: Mosons Enterprises Brand Analysis Count: 594 Happenstance is a new brand of footwear launched recently....
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