Marketing Practice
World's Largest Online Resource On Indian Brands.
Thursday, November 28, 2019
Lessons of Leverage from Cadbury & Oreo
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When you have two very popular brands, how often you think about leveraging the strength of those two brands for mutual advantage? Lessons ...
Thursday, October 31, 2019
How to build an authentic Brand
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Tuesday, October 22, 2019
Which Specialization Should I take for my MBA?
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Thursday, September 05, 2019
Brand Update : Odomos' experiment with product forms
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In classic marketing textbooks, one of the strategies in managing the maturity stage of the product lifecycle is product modification. The...
Saturday, June 29, 2019
V-Nourish : Real Ingredients, Wholesome Food
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Brand: V-Nourish Company: Veeba Foods Brand Analysis Count: # 590 After the forward integration from an ingredient maker to a market...
Sunday, March 31, 2019
Brand Update : Colgate Moves to Higher Brand Values
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In an interesting move, Colgate has moved from its traditional positioning of Strong Teeth to a much higher brand value of inner strength....
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