Marketing Practice
World's Largest Online Resource On Indian Brands.
Thursday, September 05, 2019
Brand Update : Odomos' experiment with product forms
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In classic marketing textbooks, one of the strategies in managing the maturity stage of the product lifecycle is product modification. The...
Saturday, June 29, 2019
V-Nourish : Real Ingredients, Wholesome Food
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Brand: V-Nourish Company: Veeba Foods Brand Analysis Count: # 590 After the forward integration from an ingredient maker to a market...
Sunday, March 31, 2019
Brand Update : Colgate Moves to Higher Brand Values
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In an interesting move, Colgate has moved from its traditional positioning of Strong Teeth to a much higher brand value of inner strength....
Friday, March 22, 2019
Acko General Insurance Co : Digital Only Insurer
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Brand: Acko Company: Acko General Insurance Co Ltd Brand Analysis Count: #589 This is the era of digital technologies disrupting tra...
Tuesday, March 12, 2019
Brand Update : Maruti Attempts Channel Differentiation using Nexa and Arena
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In 2015, Maruti launched a new channel to cater to the company's foray into the premium four-wheeler segment. The new channel was bran...
Thursday, February 21, 2019
WLS : Live Natural
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Brand: WLS ( Formerly Wills Lifestyle) Company: ITC Brand Analysis Count: 588 Wills Lifestyle was ITCs foray into Indian textile mark...
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