Marketing Practice
World's Largest Online Resource On Indian Brands.
Sunday, March 31, 2019
Brand Update : Colgate Moves to Higher Brand Values
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In an interesting move, Colgate has moved from its traditional positioning of Strong Teeth to a much higher brand value of inner strength....
Friday, March 22, 2019
Acko General Insurance Co : Digital Only Insurer
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Brand: Acko Company: Acko General Insurance Co Ltd Brand Analysis Count: #589 This is the era of digital technologies disrupting tra...
Tuesday, March 12, 2019
Brand Update : Maruti Attempts Channel Differentiation using Nexa and Arena
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In 2015, Maruti launched a new channel to cater to the company's foray into the premium four-wheeler segment. The new channel was bran...
Thursday, February 21, 2019
WLS : Live Natural
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Brand: WLS ( Formerly Wills Lifestyle) Company: ITC Brand Analysis Count: 588 Wills Lifestyle was ITCs foray into Indian textile mark...
Wednesday, February 13, 2019
Brand Update : Horlicks pitches for Emotional Nutrition in the latest campaign
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Departing from the usual pitch based on functional benefits, Horlicks now have moved into emotional territory with the new campaign Bottle...
Friday, February 08, 2019
Brand Update : Palmolive Relaunched
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Palmolive, one of the oldest brand of soaps in the Indian market has not been able to do justice to its existence. Despite its rich heritag...
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