Marketing Practice

World's Largest Online Resource On Indian Brands.

Friday, August 25, 2017

Homelites Matches : Extra Long, Extra Strong Safety Matches

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Brand: Homelites Company: ITC Brand Analysis Count: #578 Matches Industry is an interesting one to study. The Rs 1500 crore industry...
Friday, August 11, 2017

Dr.Fixit : Waterproofing Ka Doctor

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Brand: Dr. Fixit Company: Pidilite Brand Analysis Count: #577 Dr.Fixit is a classic example of how to brand a commodity. Dr.Fixit is ...
Tuesday, August 01, 2017

Brand Update : Cadbury tries to fight Kinder Joy with Dairy Milk Lickables

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Cadbury is taking the fight to Ferrero's turf by attacking its best-selling Kinder Joy. Kinder Joy which was launched in 2007 quickly ...
Friday, June 23, 2017

Mahindra e2o plus : Be City Smart

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Brand: Mahindra e2o Company: Mahindra Rise Brand Analysis Count: # 576 After the buying the Reva company from Chetan Maini in 2010, Ma...
Sunday, June 11, 2017

Maruti Suzuki Dzire : From Sub-brand to on its Own

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Brand: Dzire Company: Maruti Suzuki Brand Analysis Count: # 575 From Maruti Suzuki Swift Dzire to Maruti Suzuki Dzire, the brand had...
Friday, May 19, 2017

Brand Update : Frooti extends to Frooti Fizz

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In a very surprising move this summer, Frooti decided to extend itself into Fizz category with the launch of Frooti Fizz. The fruit + fizz...
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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