Marketing Practice

World's Largest Online Resource On Indian Brands.

Friday, June 23, 2017

Mahindra e2o plus : Be City Smart

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Brand: Mahindra e2o Company: Mahindra Rise Brand Analysis Count: # 576 After the buying the Reva company from Chetan Maini in 2010, Ma...
Sunday, June 11, 2017

Maruti Suzuki Dzire : From Sub-brand to on its Own

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Brand: Dzire Company: Maruti Suzuki Brand Analysis Count: # 575 From Maruti Suzuki Swift Dzire to Maruti Suzuki Dzire, the brand had...
Friday, May 19, 2017

Brand Update : Frooti extends to Frooti Fizz

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In a very surprising move this summer, Frooti decided to extend itself into Fizz category with the launch of Frooti Fizz. The fruit + fizz...
Monday, March 27, 2017

Brand Update : What happened to LMN ?

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Remember LMN? I was listening to a news regarding the launch of Frooti Fizz last day and suddenly remembered a very hyped brand LMN from ...
Tuesday, February 07, 2017

Tata Motors does a TAMO

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Brand: TAMO Company : Tata Motors Brand Analysis Count: # 574 On February 2, 2017, Tata Motors announced the launch of a new sub-br...
Tuesday, January 24, 2017

Brand Update : Xenon Updates to Xenon Yodha

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Tata Motors launched Xenon in 2008. When the brand was launched, it was positioned as a lifestyle pick-up truck. Nine years down the line,...
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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