Marketing Practice
World's Largest Online Resource On Indian Brands.
Tuesday, February 07, 2017
Tata Motors does a TAMO
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Brand: TAMO Company : Tata Motors Brand Analysis Count: # 574 On February 2, 2017, Tata Motors announced the launch of a new sub-br...
Tuesday, January 24, 2017
Brand Update : Xenon Updates to Xenon Yodha
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Tata Motors launched Xenon in 2008. When the brand was launched, it was positioned as a lifestyle pick-up truck. Nine years down the line,...
Monday, January 16, 2017
Brand Update : Thums Up says Main Hoon Toofani
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In the latest commercial featuring the new brand ambassador Ranveer Singh, Thums Up has started its slide down in terms of creativity. Usua...
Tuesday, January 10, 2017
Brookside : Dark Outside, Exotic Inside
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Brand: Brookside Company: Hershey Brand Analysis Count: # 573 The 7500 crore Indian chocolate market is hotting up with global giants...
Wednesday, January 04, 2017
Tata Hexa : Whatever it Takes
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Brand: Hexa Company: Tata Motors Brand Analysis: # 572 Tata Aria is dead, Long live Tata Hexa. The new year will see the resurgent...
Thursday, December 29, 2016
Kosh : Keep Your Tummy Happy and Healthy
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Brand: Kosh Company: Future Consumer Brand Analysis Count: # 571 Kosh is the new brand launch from Future Consumer Ltd. Kosh is oats ...
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