Marketing Practice

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Thursday, November 17, 2016

Baby Dove : Johnson's Baby Soap now have a serious competition

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Dove, one of the premium soap brands from Unilever has extended into baby care products . The move is expected to give serious competition...
4 comments:
Tuesday, November 01, 2016

Milton : Kuch Naya Sochte Hain ( Let's Think of Something New)

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Brand : Milton Company : Hamilton Housewares Brand Analysis Count : # 568 Milton is one of the leading brands in the Indian home-w...
Wednesday, October 26, 2016

Raymond Whites : 100 Styles, One Color

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Raymond, the premier textile brand, has launched a very interesting marketing move- launching of Raymond Whites. Raymond Whites is a colle...
1 comment:
Tuesday, October 25, 2016

Brand Update : Thums Up in a Celebrity Trap

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Thums Up which is one of the most resilient brands in the Indian market was in the news recently when the parent Coca-Cola decided to dro...
Wednesday, October 19, 2016

Colgate Pain Out : Crafting a New Segment

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Indian oral hygiene market is huge with a market size of Rs 7000 crore. Colgate dominates the market with a share of over 55%. The market ...
1 comment:
Tuesday, August 30, 2016

Kwid : Live for More

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Brand : Kwid Company : Renault Brand Analysis Count : #567 Kwid is a good example of a successful strategy to challenge a well-esta...
1 comment:
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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