Marketing Practice

World's Largest Online Resource On Indian Brands.

Wednesday, October 26, 2016

Raymond Whites : 100 Styles, One Color

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Raymond, the premier textile brand, has launched a very interesting marketing move- launching of Raymond Whites. Raymond Whites is a colle...
1 comment:
Tuesday, October 25, 2016

Brand Update : Thums Up in a Celebrity Trap

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Thums Up which is one of the most resilient brands in the Indian market was in the news recently when the parent Coca-Cola decided to dro...
Wednesday, October 19, 2016

Colgate Pain Out : Crafting a New Segment

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Indian oral hygiene market is huge with a market size of Rs 7000 crore. Colgate dominates the market with a share of over 55%. The market ...
1 comment:
Tuesday, August 30, 2016

Kwid : Live for More

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Brand : Kwid Company : Renault Brand Analysis Count : #567 Kwid is a good example of a successful strategy to challenge a well-esta...
1 comment:
Thursday, August 04, 2016

Honda Navi : Whatever it is, It is Fun

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Brand : Honda Navi Company : Honda Brand Analysis Count : # 566 Marketing enthusiasts like me get thrills when we come across brands ...
4 comments:
Sunday, July 17, 2016

Brand Update : How Colgate is fighting Patanjali

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Colgate holds around 54% market share in the Rs 6000 Crore Indian toothpaste market. Of late, the brand is facing tough competition from P...
7 comments:
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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