Marketing Practice

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Thursday, June 23, 2016

Apsara Pencils : Extra Marks for Good Handwriting

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Brand : Apsara Company : Hindustan Pencils Ltd Brand Analysis Count: # 565 Apsara is a brand of Hindustan Pencils Ltd, which also ow...
1 comment:
Sunday, June 05, 2016

Bajaj V : The Invincible

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Brand : V Company : Bajaj Auto Brand Analysis Count : # 564 Bajaj V is the company's latest foray into the commuter segment. For...
Thursday, May 05, 2016

Brand Update : Appy Fizz repositions to lose its cool factor

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This summer, Parle Agro has made a drastic repositioning of its unique  product - Appy Fizz. Launched in 2005, Appy Fizz had carved a uniq...
1 comment:
Saturday, April 30, 2016

Khadi : Is the potential realized ?

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Brand : Khadi Company : Khadi and Village Industries ( KVIC) Brand Analysis Count : # 563 Last day I visited a Khadi Outlet looking...
1 comment:
Sunday, April 24, 2016

Brand Update : Cinthol wants to re-invent deo

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In an interesting move, Cinthol is trying to change the deodorant game by focusing on the form factor. In the latest campaign, the brand i...
2 comments:
Saturday, April 02, 2016

Marketing Practice :Why fooling customers is a bad idea !

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Google's April Fool joke -Mic Drop's epic failure throw some lessons for marketers. The most obvious lesson is " Think hard bef...
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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