Marketing Practice
World's Largest Online Resource On Indian Brands.
Thursday, May 05, 2016
Brand Update : Appy Fizz repositions to lose its cool factor
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This summer, Parle Agro has made a drastic repositioning of its unique product - Appy Fizz. Launched in 2005, Appy Fizz had carved a uniq...
1 comment:
Saturday, April 30, 2016
Khadi : Is the potential realized ?
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Brand : Khadi Company : Khadi and Village Industries ( KVIC) Brand Analysis Count : # 563 Last day I visited a Khadi Outlet looking...
1 comment:
Sunday, April 24, 2016
Brand Update : Cinthol wants to re-invent deo
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In an interesting move, Cinthol is trying to change the deodorant game by focusing on the form factor. In the latest campaign, the brand i...
2 comments:
Saturday, April 02, 2016
Marketing Practice :Why fooling customers is a bad idea !
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Google's April Fool joke -Mic Drop's epic failure throw some lessons for marketers. The most obvious lesson is " Think hard bef...
Saturday, March 19, 2016
Brand Update : Good Bye Innova, Welcome Crysta
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In a surprise move, Toyota decided to stop the production of its best seller MUV- Innova to pave the way for the launch of the new gene...
3 comments:
Monday, February 15, 2016
Crisp and Shine : The fabric Enhancer
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Brand: Ujala Crisp and Shine Company: Jyothy Laboratories Brand Analysis Count: 562 Ujala Crisp and Shine is the re-branded version...
1 comment:
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