Marketing Practice

World's Largest Online Resource On Indian Brands.

Saturday, April 30, 2016

Khadi : Is the potential realized ?

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Brand : Khadi Company : Khadi and Village Industries ( KVIC) Brand Analysis Count : # 563 Last day I visited a Khadi Outlet looking...
1 comment:
Sunday, April 24, 2016

Brand Update : Cinthol wants to re-invent deo

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In an interesting move, Cinthol is trying to change the deodorant game by focusing on the form factor. In the latest campaign, the brand i...
2 comments:
Saturday, April 02, 2016

Marketing Practice :Why fooling customers is a bad idea !

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Google's April Fool joke -Mic Drop's epic failure throw some lessons for marketers. The most obvious lesson is " Think hard bef...
Saturday, March 19, 2016

Brand Update : Good Bye Innova, Welcome Crysta

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In a surprise move, Toyota decided to stop the production of its best seller MUV- Innova to pave the  way for the launch of the new gene...
3 comments:
Monday, February 15, 2016

Crisp and Shine : The fabric Enhancer

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Brand: Ujala Crisp and Shine Company: Jyothy Laboratories Brand Analysis Count: 562 Ujala Crisp and Shine is the re-branded version...
1 comment:
Monday, January 11, 2016

Britannia Good Day : Har Cookie Mein Kayi Smiles

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Brand: Good Day Company: Britannia Brand Analysis Count: # 561 Good Day is an interesting brand. Launched in 1987, the brand had co...
5 comments:
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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