Marketing Practice

World's Largest Online Resource On Indian Brands.

Tuesday, November 25, 2014

Brand Update : Dear Engage, Parent in me requests - can you move on please !

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Engage, the deo from ITC has made a quick impact in the Indian market. Within a year, the brand has claimed second spot in the India deo ma...
3 comments:
Thursday, November 13, 2014

Libero : Love Every Moment

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Brand : Libero Company ; Svenska Cellulosa Aktiebolaget ( SCA) Brand Analysis Count : # 551 Johnson & Johnson (J&J) now has a...
3 comments:
Thursday, November 06, 2014

Brand Update : Colgate Slimsoft Charcoal toothbrush will make you say WhattheBlack !

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A black bristled toothbrush for your white teeth !! Colgate has done something unusual in the Indian market- a black colored toothbrus...
Wednesday, October 29, 2014

Marketing Funda : Brand Refresh

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This post is inspired by  my learned Twitter friend @vijaysankaran when he queried about my opinion about the brand refresh by Raymond. I ...
5 comments:
Friday, October 24, 2014

Brand Update : Raymond formally enters into ready-to-wear segment

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Although the reports of Raymond entering into the readymade segment was there since 2007, I feel the brand has only now fully launched itse...
Tuesday, October 14, 2014

Marketing Funda : The cost of Hype

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October 6 ,2014 could have been a historical day for Flipkart but in reality, that day proved to be more of a PR nightmare than a marketin...
4 comments:
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Harish B
Marketing Evangelist in a B-School, IIM Kozhikode Graduate, Ex-Advertising Professional
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