Marketing Practice
World's Largest Online Resource On Indian Brands.
Saturday, August 30, 2014
Brand funda : Elasticity of Brand
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Article Review : What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation Journal of...
4 comments:
Sunday, August 17, 2014
Layer'r Shot Deo : Pure Fragrance, Nothing Else
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Brand : Layer'r Company : Adjavis Venture Ltd (AVL) Brand Analysis Count : # 547 Layer'r was launched in 2013 by AVL which...
5 comments:
Sunday, August 10, 2014
Park Avenue Beer Shampoo : Cheers to Man Hair
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Brand : Park Avenue Beer Shampoo Company : JK Helene Curtis Brand Analysis Count : # 546 Park Avenue is a cash cow in the portfolio of ...
1 comment:
Tuesday, August 05, 2014
He deodorant : Be Interesting
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Brand : He Company : Emami Brand Analysis Count : # 545 Another deo hits the market with another big bang celebrity. This time, joini...
Friday, August 01, 2014
Marketing for Small Business : Marketing Department vs Marketing Function
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In a recent study conducted over several SME s in my state, I found that over 70% of SMEs reported that they have a marketing department. Bu...
4 comments:
Monday, July 28, 2014
Brand Update - Axe gets further axed
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Business Standard reports that the woes of Axe continues unabated. In the quarter ended June 2014, Axe was relegated to third position,this...
2 comments:
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